Thursday 12 November 2015

Audience: Dependency Theory

What do YOU primarily use the media for: entertainment or information? (Or something else?)

I use the media for entertainment, information and also sometimes for personal work and knowledge. I use the media for entertainment purposes in the sense that a lot of the television or movies I watch are done online, rather than the generic version of watching them on television. It's the concept of "on-demand" that is very appealing to me as I like to have the choice and power of when I want to watch something. In terms of information, media is also very important as it is crucial in the going ons of society around me. I read a lot of my news through social media and other places such as reddit. These help me to have a sense of what is happening and stay up to date. A lot of the work that I do relies heavily on the usage of media especially such as social media which helps me to stay in touch with what society is up to in the sense that I am able to use the latest trends to my advantage when it comes to designing of posters and marketing to a specific age range. I generally use websites such as reddit for my own knowledge and personal gain.
2) To what extent do you feel we are dependent on the media?

I think we are definitely too dependent on the media, especially teenagers. We tend to rely too much on media, for example, I think in social situations, teenagers have a hard time not looking at their phones every two minutes which generally affects the atmosphere negatively. We as teenagers also tend to overuse certain media and only use it as a pass time, and we also tend to only use certain media depending on the latest trend. For example, at the time, MySpace was widely used, however it has died out and is no longer popular.

Has our dependence on the media changed over the last 10 years? How?

I think our dependence on media has changed quite drastically over the past 10 years, and I think it has reached almost to the point where it possibly has become a social hindrance and generally stunted our growth as people in society. However, there is no denying the fact that the rapid evolution of media in such a short space of time has greatly helped us to connect with each other with greater ease and generally helped the populace expand in ways we thought were not possible. I think the usage of media will only expand more and allow for a greater platform of a freedom of speech. 

Read this Telegraph article – does this support Dependency theory? What is your personal opinion on this issue? 

I think it does support the dependency theory as many teenagers are way too dependent on the internet and social media. As teenagers, we are constantly trying to socialise and staying connected with one another, so it is rare now a days to see a group of teenagers just sitting and talking with one another, but rather you tend to see that some of them will be on their phones even when in a social situation. So I personally believe this tends to make social situations much more tedious and boring as everyone is too busy being "glued" to their phone screens and not paying more attention to their surroundings.

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